EQT/STOREX Privacy Policy
1. INTRODUCTION
1.1 Welcome to EQT Exeter Advisors UK Ltd's privacy notice. EQT Exeter Advisors UK Ltd is part of the EQT Group.
1.2 EQT Exeter Advisors UK Ltd is the controller and responsible for your personal data (referred to as Storex, we, us or our in this privacy notice).
1.3 Storex respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you use our mobile app or visit our website (together the App) and tell you about your privacy rights and how the law protects you.
2. PURPOSE OF THIS PRIVACY NOTICE
2.1 This privacy notice aims to give you information on how Storex collects and processes your personal data through your use of the App, including any data you may provide through the App, when you sign up to our App or purchase a product or service.
2.2 It is important that you read this privacy notice together with any other privacy notice or fair processing information we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements other notices and privacy policies and is not intended to override them.
3. THE DATA WE COLLECT ABOUT YOU
3.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
3.2 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, title and date of birth.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Financial Data includes bank account, payment card details and details of any direct debit you may set up with us.
Storage Data includes quotes for storage space, details of your storage needs (such as the storage room size and time periods), value of stored goods, storage unit usage, proof of insurance, past bookings, upcoming bookings and storage periods.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and other technology on the devices you use to access the App.
Usage Data includes information about how you use the App, our products and services.
Emergency Contact Data includes first name, last name, relationship to you and telephone number of the emergency contact you provide.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
3.3 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific App feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
3.4 We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
4. IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our storage services). In this case, we may have to cancel any storage bookings you have with us but we will notify you if this is the case at the time.
5. HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact, Storage, Financial Data and Emergency Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
apply for an account on our website;
download our mobile app;
create an account using our mobile app;
give us your storage requirements obtain a quote for storage;
make a storage booking;
move in or out of a storage space;
buy products (such as packing materials) at one of our locations through the App;
request that marketing to be sent to you;
enter a competition, promotion or survey; or
provide feedback or contact us.
Where you provide us with Emergency Contact Data, we will assume you have obtained the consent of your emergency contact to provide their personal data to us.
Automated technologies or interactions. As you interact with our App, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see cookie notice.
Technical Data. We received technical information from the following parties:
providers of technical services;
digital hardware providers;
payment providers
analytics providers; and
advertising networks.
6. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose | Type of data | Lawful basis |
|---|---|---|
| To register you as a new customer and send you a link to download our mobile application. | Identity Data, Contact Data | Performance of a contract with you. |
| To setup your profile when you register for an account using our mobile application. | Identity Data, Contact Data, Financial Data | Performance of a contract with you. |
| To provide you with storage quotes. | Identity Data, Contact Data, Storage Data | Performance of a contract with you. |
| To enable you to move in and out of a storage space. | Identity Data, Contact Data, Storage Data | Performance of a contract with you. |
| To manage payments, fees and charges. | Identity Data, Contact Data, Financial Data, Transaction Data | Performance of a contract with you. |
| To collect and recover money owed to us. | Identity Data, Contact Data, Storage Data, Financial Data, Transaction Data | Necessary for our legitimate interests (to recover debts due to us). |
| To ask you to leave a review or take a survey. | Identity Data, Contact Data, Profile Data, Marketing and Communications Data | Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services). |
| To enable you to partake in a prize draw, competition or complete a survey. | Identity Data, Contact Data, Profile Data, Usage Data, Marketing and Communications Data | Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business). |
| To administer and protect our business and the App (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Identity Data, Contact Data, Storage Data, Technical Data, Usage Data | Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). |
| To send you electronic communications about our services, products, special offers and new offerings. | Identity Data, Contact Data, Profile Data, Usage Data, Marketing and Communications Data | Only where you have given your consent for us to do so. |
| To deliver relevant App content to you and measure or understand the effectiveness of the advertising we serve to you | Identity Data, Contact Data, Profile Data, Usage Data, Technical Data, Marketing and Communications Data | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy). |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | Technical Data, Usage Data | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). |
| To make suggestions and recommendations to you about goods or services that may be of interest to you | Identity Data, Contact Data, Technical Data, Usage Data, Profile Data, Marketing and Communications Data | Necessary for our legitimate interests (to develop our products and services and grow our business). |
| To communicate with your emergency contact and manage your storage space (where we are unable to contact you directly). | Emergency Contact Data, Storage Data | Necessary for our legitimate interests (to manage your storage space and run our business). |
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
7. MARKETING
7.1 We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
7.2 We will seek your permission before sending you any marketing communication. You can opt out of marketing at any time by using the opt-out links in electronic communications (such as emails).
8. DISCLOSURES OF YOUR PERSONAL DATA
8.1 We may share your personal data with the parties set out below for the purposes set out in the table above.
EQT Group Companies
We may send personal data about you to other EQT Group companies. This is to ensure that you can access and make use of storage facilities operated by different entities within the EQT Group while using the App.
External Third Parties
We may also provide limited personal data about you to third parties outside of the EQT Group to ensure we can provide services to you and fulfil our legal obligations such as:
Service providers acting as processors who provide customer journey management, IT and system administration services.
Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services.
Tax authorities, regulators and other authorities who require reporting of processing activities in certain circumstances.
Law enforcement agencies.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
8.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
9. INTERNATIONAL TRANSFERS
9.1 Some of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.
9.2 Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Secretary of State (for a list of countries deemed adequate please see A guide to international transfers | ICO).
Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK such as the UK International Data Transfer Addendum (laid before Parliament by the UK Secretary of State on 2 February 2022) to the European Commission's Standard Contractual Clauses issued pursuant to Commission Implementing Decision (EU) 2021/914 of June 4, 2021.
- Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
10. DATA RETENTION
10.1 We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
10.2 To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.
10.3 In some circumstances you can ask us to delete your data: see below for further information.
10.4 In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
11. YOUR LEGAL RIGHTS
11.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data.
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate personal data we hold about you corrected, though we may need to verify the accuracy of the new personal data you provide to us.
Request erasure of your personal data which enables you to ask us to delete or remove your personal data where: (i) there is no good reason for us continuing to process it, or (ii) where you are exercising your right to object to our processing (see below). We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
If you want us to establish the personal data's accuracy.
Where our use of the personal data is unlawful but you do not want us to erase it.
Where you need us to hold the personal data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
Right to decide on the future of your data after your death define directives concerning the storage, deletion, and communication of personal data after his or her death. A data subject can also designate a person to carry out these directives.
11.2 If you wish to exercise any of the rights set out above, please contact us at [email protected]
11.3 You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
11.4 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
11.5 We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
12. CONTACT US
12.1 If you have any questions about this privacy notice, including any requests to exercise your rights, please contact us using the details set out below.
Full name of legal entity: EQT Exeter Advisors UK Ltd
Email address: [email protected]
Phone number: +44 (0) 7756 288906
Postal address: 55 Baker Street, London W1U 7EU, United Kingdom
12.2 You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
13. CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES
13.1 We keep our privacy notice under regular review. This version was last updated on 2024-04-16.
13.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.